Marketing with a Clear Purpose
Help people understand who you are, what you offer, and why your work matters. Virginia Virtue supports clear messaging, thoughtful content, and consistent presentation for businesses and organizations.
Marketing is Ethan Purita’s specialty. He leads marketing strategy and communications, with Courtney Hollingsworth contributing graphic design support.
Messaging & Marketing Direction
Clarify your goals, organize your core message, and develop a practical direction for your communications. A project can focus on a particular service, an upcoming event, or a more consistent way to present your organization.
Content & Communications
Plan and develop website copy, social media content, email updates, and promotional materials around a clear purpose. The channels, schedule, and amount of content are agreed upon for each project.
Graphic Design Support
Ethan leads the planning and direction of digital and print marketing materials, ensuring each piece supports the client’s message and goals. Courtney assists with graphics and layouts as needed, including promotional flyers, event graphics, social media visuals, and other agreed-upon materials.
Examples of Marketing Projects
Introduce a New Service
Bring together clear service descriptions, supporting graphics, and a coordinated set of announcement materials.
Promote an Event
Develop event messaging and a matching set of flyers, social media graphics, and email content.
Refresh Your Communications
Review existing materials and improve the consistency of your wording, visuals, and calls to action.
How We Begin
Share what you want to promote, who your communications need to reach, what materials you already have, and your preferred timeline. We discuss the scope, deliverables, estimated cost, and schedule before work begins.
